The campaign to quit smoking, implemented by a partnership of the American Cancer Society, the American Lung Association of the District of Columbia, and the DC Department of Health, has now with a Spanish version, in order to spread its message to the Hispanic community resident in Washington and the North of Virginia.

This campaign has several objectives: tobacco cessation and prevention program for DC residents in its commitment to reduce the death and disease caused by tobacco use. Also, the campaign seeks a higher understanding of the damages caused by smoking and has a focus on the family perspective, because when a person is smoking, its relatives suffer the consequences, as secondhand smokers.

The Spanish version was created by i-Education Holdings, from its office in Fairfax, Virginia, regarding the social and cultural backgrounds of the Hispanic community resident in the DC, to make more efficient messages.

The campaign will be shown trough banners in buses, metro stations, flyers and TV spots.

Link:

http://www.dctff.org/